From September 23rd to 27th, Dreamr Art competition took place in 32 remote schools in Sarawak. 385 students participated in this competition about Malaysian Wildlife.
Judging and top 5 winners
Our competition judges voted for their favorite drawings based on different criteria such as visual attractiveness, creativity, effort & detail, suitability for T-shirt design and impact of written message accompanying the drawing. From there, we extracted the Top 5 winning art pieces !
Design & production
Having selected our Top 5 winning drawings, we then worked closely with our designer to make sure we could have suitable designs on our tees, without losing the artist creativity. Once designs were ready, we produced our first batch of t-shirts, and they are "Made in Malaysia"
Sales of t-shirts
We are now selling our t-shirts with kids creation on it for only RM70
FOR EACH T-SHIRT SOLD, 1 BACKPACK IS GIVEN TO A STUDENT IN NEED IN SARAWAK
Beginning of our CSR collaborations
As COVID-19 has given a huge challenge to public schools in Malaysia, and might be creating a bigger learning gap between students, we decide to think bigger and extend our activity to CSR partnerships to create impactful social projects.